#dedoc° was launched in 2012 by Bastian Hauck as the German chapter of the Diabetes Online Community (#DOC), using the Twitter handle @dedocDE and hashtag #dedoc to host weekly TweetChats. The community quickly grew from a few individuals to several hundred regular participants, generating millions of Twitter impressions thanks to activities such as Blood Glucose Bingo, Germany’s first blog parade and the annual Christmas postcard exchange.
The #dedoc° OpenBlog links more than one hundred diabetes blogs from Germany, Austria and Switzerland. It features thousands of blogposts in a common timeline, shares them on social media and redirects all traffic to its source of origin. #dedoc° thus amplifies the visibility and reach of every contributing blog, one post at a time.
Since 2015, #dedoc° has organized the EASD #docday° series. What started as an improvised get-together of diabetes bloggers in a small co-working café in Stockholm has developed into what is today the best place for diabetes advocates, patient representatives and other KOLs from the #DOC to meet and mingle during European diabetes congresses.
Today, #dedoc° is an international network of diabetes advocates from all over Europe and beyond. #dedoc° is not for profit – a community of people with diabetes, run by an army of like-minded peers who all believe in the universal principle of the #DOC: